On October 18, 2010, Absolut unveiled yet another release in its industry-leading line of flavored vodkas at a chic party hosted by Villa L’Abri in Cannes. According to a press release from Absolut, the limited edition flavor was “created exclusively for global travelers, reflecting all of the excitement, glamour and star quality of the globetrotting fashion world.”
Named after Liselotte Watkins, the Swedish fashion illustrator and artist that beautifully re-designed the iconic bottle in her signature style, Absolut Watkins is set to be launched globally in early 2011 throughout the duty free/travel retail market – a market that Absolut has dominated since 2004.
Absolut offers this description of their latest flavored vodka:
“ABSOLUT WATKINS is a truly innovative new flavor; rich, smooth and sensual in taste and aroma with the distinct, mysteriously luxurious qualities of freshly ground coffee with notes of almond, caramel and warm chilli.”
Be sure to keep an eye out for Absolut Watkins in airports and other duty free/travel retail outlets around the world, and maybe you’ll be making the signature Absolut Watkins and Cola on your next flight home…
And don’t forget to record all of your travel stories and memorable experiences in EpicStyle’s Pocket-Sized Wine Journal!